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ANNA GRÜN

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MICHAEL KORS | CHINESE NEW YEAR 

Michael Kors celebrates the year of the monkey by traveling to destiations all over the world. 

"The execution, launched for Chinese New Year, sees 10 branded ‘stickers’ created for the brand that users can add to pictures and personalize content with. It’s the first time Michael Kors has partnered with a photo sharing app in this way, according to the brand. It sees a globetrotting monkey celebrating the Lunar New Year in cities around the world, the creative of which is also being used on other platforms such as Instagram." – The Drum

Illustration by Jeff Rogers

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